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the blog which is the antidote to beige & rules...

A style hub for women over 40 who are done with boring outfits and ready to feel confident, visible and unapologetically themselves.

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

A 3-Step Framework to Find Your F*ck Yeah Style Again (when you're feeling lost)

Sarah Duff
Published on: 17/11/2025

Feeling completely lost with your style? This blog breaks down a simple 3-step framework to help you reconnect with your personal style, rebuild your wardrobe with confidence, and figure out what actually feels like you again.

stylestyle over 40styling tips